AMBIENT MEDIA
Airlines compete with each other to offer way more than just fly you to your destination. They try to offer the best possible flying “experience” to you while you are with them. Inflight ambience, entertainment and inflight media are therefore not just an integral part of this experience these days, but are also the most sought after by the passengers of any airline.
In-flight advertising is one of the best platforms to advertise your product and/or your services. It creates a unique and ideal opportunity for advertisers to communicate & engage with their target audience. Here are some of the main benefits that in-flight advertising brings to your campaign.
What Do we Do ?
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Airlines
Multiple advertising format options:
Airline media offers a very wide gamut of advertising formats to choose from, for your advertising campaign, i.e. Print (Inflight magazines, Airport lounge periodicals and specific printed media), Ambient media (airport lounge area and other strategic areas in and around the airport) & Digital media advertising.
Airline media offers a very wide gamut of advertising formats to choose from, for your advertising campaign, i.e. Print (Inflight magazines, Airport lounge periodicals and specific printed media), Ambient media (airport lounge area and other strategic areas in and around the airport) & Digital media advertising.
The least confusing and the most widely used inflight media is adverting in an onboard inflight magazine. Placing ads on boarding passes, baggage tags are also very popular. With e-tickets, web check-ins and e-boarding passes, the advertisers reach out to the new age digital-friendly passengers seamlessly now. The inflight magazine is also available as an e-magazine, adding to its already great reach in a digital format. E-newsletters add to the whole scheme of things in their own way, making advertisers much happier.
On-board TV and ambient media within the aircraft also offer great experiential marketing opportunities. On-board sampling, audio-video messaging etc. are also regular mode of communicating with airlines’ passengers these days.
With inflight media, advertisers therefore have the luxury to choose from a wide range of advertising formats, depending upon their budget, advertising purpose and target audience.
With inflight media, advertisers therefore have the luxury to choose from a wide range of advertising formats, depending upon their budget, advertising purpose and target audience.
High frequency of exposure:
People in general use commercial Airlines to reach their destinations. And they fly different airlines, depending on their changing flying schedule and destinations. This results in an automatic higher reach of in-flight ads, which in turn also means a higher exposure to frequent fliers.
International Reach:
With people flying different airlines every day in countries around the world, in-flight media reaches out to audience of both domestic and international travelers with a penchant for spending money before, during and post journey. Travellers while they are in a different country use that country’s domestic airlines to fly across their host country. This creates an exposure to the global audience even for advertisers of domestic airlines media.
Everlasting relationships with travellers:
There are a lot of branding opportunities that airline passengers can be exposed to, even before they actually are on board. Pre & post flight communications, airport lounges and airport’s ambient media present multiple communication platforms that can be used to reach out to prospective target audience, depending on the brands’ advertising purpose.
While on board, the airline media offers a lot of overt & covert advertising opportunities to communicate with its passengers without being too intrusive. They include print, audio-visual and/or sampling etc. during the flight.
The possibility of multi-pronged communication offers the brands a unique opportunity to present their images in a very specific way to these fliers.
TG Customization:
With so many people flying, airlines have an ever-growing data of very multi-faceted diaspora of travellers that can be categorized in terms of their choice of flying class (i.e. economy or business etc.), geographical origin, travel destinations, routes and even by their preferences and purchasing habits.
The brands can thus design their advertising campaign to effectively reach a huge number of passengers depending on their need to target a specific set of passengers. The brands can chose to customize their advertising plan depending by the passengers’ purchasing power and/or purchasing habits, age or travel destinations etc. For example, a business or first class traveller can be placed as an HNI customer and can be targeted for high-end, expensive & luxury products/services. Airline travellers are generally considered to have a reasonably high purchasing power. And hence a generic approach of placing your ad in an airline’s in-flight magazine can bring great dividends if done with a focused advertising message and done at right time.
Captive Audience
The passengers, in the duration of their flights are captive audience. Their movements are most restricted than anywhere else. This offers a unique advantage to the advertisers to cater their advertising message to this captive audience. Since there isn’t much on offer to pass their flight-time, your message is well received with better clarity due to leisurely and relaxed mind with ample time at hand.
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