Over the Top (OTT) Advertising
Exopic Media is one of the leading Over-The-Top (OTT) advertising companies in India. We at Exopic Media offer one-stop-solution for all OTT advertising needs to different businesses. With our result-oriented over the top advertising services and comprehensive platforms, our clients from different verticals have successfully run their advertising campaigns across the OTT platforms. Over the top (OTT) advertising options includes platforms like Disney+ Hotstar, Gaana, ZEE5, Netflix, Amazon Prime Video and local players such as Voot, Eros Now, SonyLIV, Sun NXT, Hoichoi, Ullu, MXPlayer etc. These platforms have redefined the way Indian audience consume content.
Our OTT platforms advertising solutions, coupled with banner advertising services, video advertising services and content marketing services, makes us one of the leading OTT advertising company in India.
OTT advertising has given advertisers a new opportunity to get their content in front of viewers. India has around 95 OTT advertising platforms across video, music, podcast and audio streaming category. With the access to high bandwidth internet, low mobile data tariffs and availability of best smartphones and upcoming technologies, India will have 500 million+ video subscribers by FY 2023. The average time spent by Indian users on OTT platforms has increased by 30-60% since early March.
Advantages of OTT Advertising
- Larger Audience Reach
- Strong Targeting Opportunities
- Micro and GEO Targeting
- Powerful Analytics
- Easier to Set a Budget
- Quality Content Is Important
- OTT Appeals to a Younger Audience
- It’s Easy to Transition to OTT Marketing
- Non-Skip able Ads
- Creative Use of Technology in New Ways to Increase Engagement
How Are OTT Ads Delivered?
Delivery of OTT ads requires consideration of how the streaming platform communicates with OTT devices and the ad-insertion method. The general delivery process of OTT ads is as follows:
1. An audience is created: An OTT audience is created based on the platform’s subscription data, but in some cases, they could also be enriched with additional household information. This can include first- and third-party data—the users’ preferred categories of shows or specific shows watched on the platform, for example.
2. The campaign is pushed: Audience matching starts. The platform will match the audience to the specific TV’s subscriber lists on various OTT platforms. The ads are pushed, downloaded, and buffered by the OTT devices.
3. Ads are displayed via OTT platforms: This is where, depending on the platform, OTT devices are communicated with using VAST or VPAID tags.
4. Reporting: The OTT operator sends back ad-exposure results after the campaign and the platform generates the reports for the advertiser. Typically, the campaigns are enriched with the first- and third-party data.
Other Digital Advertising Options
Exopic Media is a leading digital advertising agency in India. Besides OTT advertising, we offer following digital services:
- Website Design & Development
- E-Commerce website Design
- Search Engine Optimization (SEO)
- Search Engine Marketing -SMM (Pay per Click & Search ads)
- Social Media Optimization (SMO)
- Social Media Marketing (SMM)
- Influencers Marketing
- Affiliate Marketing
Advantages of Digital Marketing
- Digital marketing is cost-effective
- Digital marketing is measurable
- Digital marketing allows you to target ideal customers
- Digital marketing allows you to reach people at the start of the buying journey
- Digital marketing enables you to make changes as you go
- Digital marketing improves your conversion rate
Start taking advantage of the benefits of OTT advertising & digital marketing today
Your business will experience the multiple advantages of OTT & digital marketing by investing in different strategies, from OTT Platforms and PPC to SEO. OTT and digital advertising can help your company earn more revenue, leads, and conversions.
If you’re ready to take your business to new heights, contact us at 8860007875 or info@ exopicmedia.com to see how we can help.