Have you leverage your social media for your business? Is your social presence appealing for users online?
Empower your business through social media expertise! We have the answer to all your questions. Being one of the most creative social media agency, Exopic Media Pvt. Ltd. houses an expert team of social media consultants with high-level experience of working with clients from diverse fields. Utilizing years of knowledge and experience, a proper result-oriented social media marketing plan is devised that guarantees increased brand awareness, traffic, conversion and sales.
What is Social Media Marketing Service?
Social Media Marketing or SMM is a part of Digital Marketing in which we create and share content on social media platforms such as Facebook, Twitter, Instagram, Youtube in order to achieve internet marketing and branding goals like brand building, sales improvement, and increase in website traffic. Social media services include social media presence development, content calendar development, social media analytics & reporting, paid social media marketing campaigns.
Social Media Marketing Steps and Process
Social media marketing service is generally deployed in a series of steps that are crucial for a successful social media campaign. It is required to choose the right social media platform and communicate with the right kind of content, to get maximum results with your social efforts as every platform has a different set of audience.
Social Media Goal Planning
Social media is often underestimated to be a platform just to share content but actually, it can generate real leads. This requires a systematic social media goal planning where we define the metrics that we look forward to achieving from social media. These metrics can be traffic, clicks, shares or inquiries.
Social Media Presence
After social media planning, we develop social media profiles on various platforms as per the business requirements. We optimize the profiles with details, keywords to increase the searchability of your brand in social media.
Social Content Calendar
Any Social media agency develops a weekly or monthly Social Content Calendar that includes a complete plan of what to share on social media platforms. It includes all kind of content such as blogs, web content, images, articles, videos, links, gifs and more. Content development is then carried out as per the social content calendar.
Social Post Scheduling
The next step is Social Post Scheduling. Now that we have a complete plan as to what kind of content needs to be posted on various social media platforms, it also has to be scheduled. This is also mentioned in the Social Content Calendar. It is reviewed and checked for errors at regular time intervals.
Social Media Analytics & Reporting
In Social Media Marketing services, Analytics and Reporting play a pivotal role in the growth and development online as well as maintaining performance consistency of your brand on social media. We create reports that are well-blended with the most important social media optimization metrics.
Social Media Improvement
All reports and analytics are gathered together to devise more focused social media plan.
Major Social Media Platforms
Facebook – 2.23 billion
Twitter – 335 million
Instagram – 1 billion
Linkedin – 294 million
Baidu Teiba – 300 million
Tumblr – 642 million
Medium – 60 million
Pinterest – 250 million
Snapchat – 254 million
Youtube – 1.9 billion
Viber – 260 million
Reddit – 330 million
TikTok – 500 million
Whatsapp – 1.5 billion
Surprising Social Media Statistics (Source: Wordstream)
- Facebook has an estimated 1.5 billion daily active users, 2.3 billion monthly active users and 300 million Stories.
- Facebook is the second favourite platform for video consumption after YouTube.
- The average Facebook Ads CVR across industries is 9.21%.
- Instagram has 1 billion monthly active users and 500 Stories daily.
- As per reports; 72% of teenagers use Instagram.
- Instagram has a relatively high engagement rate of 1.73% per post.
- LinkedIn has 260 million monthly active users.
- The average LinkedIn visitor-to-lead CVR across industries is 2.74% (vs. 0.69% on Twitter).
- As compared to other social media channels; LinkedIn drives 80% of social media B2B leads.
- 37% of consumers find purchase inspirations through social media. No other channel (digital or otherwise) inspires consumers at such a high rate.
We are one of the top social media agency in Delhi because of our strategic approach towards delivering social media marketing services and social media advertising services. Right from planning to execution content is optimized, analyzed and improvised across all social media platforms such as Facebook, Twitter, Instagram, Linkedin, Pinterest, Tumblr. If you want to grow and develop your business, you can benefit from the expertise of our social media consultant at Exopic Media. Just leave a quick inquiry today!