Everlasting relationships with travellers – Exopic Media: There are a lot of branding opportunities that airline passengers can be exposed to, even before they actually are on board. Pre & post flight communications, airport lounges and airport’s ambient media present multiple communication platforms that can be used to reach out to prospective target audience, depending on the brands’ advertising purpose.
While on board, the airline media offers a lot of overt & covert advertising opportunities to communicate with its passengers without being too intrusive. They include print, audio-visual and/or sampling etc. during the flight.
The possibility of multi-pronged communication offers the brands a unique opportunity to present their images in a very specific way to these fliers.