Newspaper Advertising Rates, Classified Display Advertising Cost

Newspaper Advertising Rates – Whether you are a start-up based company or a veteran, the challenges of how to reach your potential customers is a familiar pain. With the constant changes in the world of marketing and advertising, it may be hard to keep up with all the mediums and avenues to choose from. But despite all the other options available, one channel that continues to be a credible investment in newspaper advertising.

Newspaper Advertising: Putting it all together

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Newspaper advertising has been around the corner than any other form of advertising we see today. It is still the first kind of advertising that brands think of doing. Placing your ad in a newspaper can do a lot more than just advertise one item; each one can work really hard to bring in customers, and make them come back again and again. Newspaper advertising is a good way to reach a large number of audience, especially if your target audience is aged above 40. People of this age tend to read newspapers more often than younger demographic groups who get their news from television or the internet. Another thing about newspaper advertising is that you can target your ads to the appropriate section that most closely relate to your target audience, be it lifestyle, business or sports.

Newspaper Advertising Rates

Advantages of placing your ad in the newspaper

Better Reach

We all are aware of the short attention span most of us have. According to a study, the average of people spending time on the internet is mere 8 seconds. But fortunately, this is not the case with print media like newspapers and magazines. Newspaper readers choose this medium because they either do so leisurely, not rushing like the digital counterparts, or because they value the news and content. This shows the massive potential that newspapers hold in getting your message to your readers and encouraging them to act.

Focused Reach

Depending on the type of advertisers you are working with, many newspapers offer ways in which businesses can target particular demographics through postal area codes. You can get even more precise by using a niche advertising agency to target a specific demographic or ethnic group. Another thing you can do, is to combine the print and digital strategy. Doing this will ensure your message gets in front of your target audience across many different platforms at a higher frequency.

Flexibility

There are many advertising options available that you can choose from – classified, display, inserts, etc. Insert can be of catalogs, cards, single sheets, and more. Each of these can be customised in large or small formats with specific details and offers. You can hire a newspaper advertising agency to create your ad if you’re a small enterprise or don’t have a designing team.

Affordable

Cost of advertising in newspapers varies and can get expensive if not done right. When done the right manner, through the help of a known advertising agency, newspaper advertising costs less per thousand readers.

Credible

It won’t be a new thing to say that newspapers are the most trustworthy means of communication. Placing your ads in the newspaper portrays your brand or service as credible in the eyes of the audience. Newspaper advertising builds trust among the masses, thus helping in brand recognition too.

Newspaper advertising has been the longest-running in the race of advertising options available for business to market their products and services. While newspaper advertising may seem like a simple and intuitive process, there are few things that every business owner needs to be aware of while placing their ad in a news publication.

From the different types of newspaper advertising options available to Newspaper Advertising Rates, we’ll cover everything.

Types of Newspaper advertising options available

There are four major categories in which businesses can run their newspaper ad campaign:

Display Ads

Display ads are a form of newspaper advertisement that appears alongside regular content. These ads are considered the most lavish form of newspaper advertisement. They can be published on any page running from one-eighth of a page to a full page space. Display ads are a bit costly when compared to other forms of advertisements. Mostly, cosmetics, electronics, luxurious items and home goods go for this type of advertising.

Inserts Ads

Inserts, also known as free standing inserts or FSIs, are single sheet ads or in a booklet form, placed inside the newspapers that are distributed to readers in a targeted postal area code. These include a variety of promotional offers, new product launches, mini-catalogs, etc.

Classified Ads

Classified advertisements are the cheapest mode of advertising in newspapers. These are priced on a per line or per word basis. The basic classified advertisement has the first word in bold format and the remaining words in regular style. They are precise yet comprehensive and are displayed without design elements.

Categories such as employment notices, local activities, announcements, lost and found, sale and purchase, accommodation, to-let and more are examples of classified ads.

Classified Display

Classified display advertising cost a little more than regular classified ads. These are priced per column centimeter or per square centimeter. These ads use a border in a variable point size for higher visibility. This style also allows the use of logo or graphical representation, unlike regular classified ads.

Classified display ads usually have size restrictions and are commonly used for obituary and recruitment ads. These ads offer higher visibility and response rate, so it’s always advisable to hire a Classified Advertising Agency for placing your ad at an economical rate.