Nov 02

Radio Advertising Agency in Chandigarh

Radio Advertising Agency in Chandigarh – Exopic Media has been associated with Radio advertising since its inception in India. This is one of the main reasons why we have undoubted supremacy in the genre of radio advertising. Our team of dedicated experts have an extensive tie-up with India’s best and top radio stations. We never fail to give our clients the best possible audiences to engage with across the nation. Adding to it, these years of exposure in the industry of placing radio ads have given us hands-on experience and knowledge sufficient to be able to place the ads within a specific time frame with dexterity so as to yield the best ROU for our client base.

Radio is considered to be one of the most loved entertainment media to exist. People of all age groups are entertained by radio and because of this reason, many brands use it as an advertising fuel. Also, the past days have seen an upsurge in listening to FM channels, while listening they tend to develop a bond with their favourite station. People become loyal to the station and their favourite programme which provides a great platform for FM radio advertising. Irrespective of the product and service one’s offer, the ad reaches the target audiences with the help of demographics.

Radio Advertising Agency in Chandigarh

The same is done by Exopic Media, a radio advertising agency in Chandigarh by figuring out which radio broadcasting station should be used for promoting particular products and services and at what time of the day, week, month and year. Our team provide a wide variety of promotional activities to make your ad a huge hit. Radio advertising is not only about targeting the audience based on geographical areas but also according to their listening preference. Cost efficiency is another great factor to say a yes to Radio advertising. Radio Advertising Rates in Chandigarh is budget-friendly. Radio advertising is much cheaper than a television broadcast or a print advertisements. One more thing that makes radio advertising stand out, is that radio is for everyone and everywhere. Radio is an affordable medium and the message can easily be understood by masses who are not educated. Also, you don’t need to continuously sit in front of some electronic gadget in order to access it. One can listen to the radio while working in the kitchen, garden, field or doing household chores.

Knowing the Objective of your Ad

While placing an advertisement in any medium it is very important to identify both your target audience and the exact goal behind your ad. In radio advertising there are 3 major objectives:

  • Branding Objectives: Their main objective is to build brand recognition and spread awareness about the brand’s products and services to your target audience.
  • Promotional Objectives: These are done in order to promote a special event, offer, discounts or promotions.
  • Tactical Objectives: Used when the advertisers want to evoke a sudden response or immediate reaction from the target audience.

Listed below are some of the advantages of Radio advertising:

  1. Radio Advertising Covers a Huge Audience – A study shows that radio listeners have continued to grow over the years. Listening to radio is a popular source of entertainment, especially in rural India where not all households own a television. Hence, it has wider coverage.
  2. Radio Advertising is Targeted – Radio advertising is tailored and localised according to every set of audiences. Advertisers can target their ad campaign to a specific demographic, community, geographical area and around different events and genres in a market. Each radio station has an already established audience set so after a careful selection process your product will be advertised to your exact target market.
  3. Radio is Anywhere Anytime Medium

As we are fully aware of the portability of radio, advertisers have the opportunity to reach people on the go, thus providing them with an edge over competitors. The accessibility of radio enables listening in places that other media may have difficulty reaching, for example, your target audience base cant read a newspaper while driving, nor do they watch TV whilst working in the garden area, but they can easily access the radio in such places. With the advancement of technologies, radio these days even overlaps with the mighty phenomenon of digital media via downloadable radio station apps.

  1. Radio is the Pulse of the Community – Radio telecast is live and local so it reflects a particular community. People listen to the radio in order to get updates of the happenings in their community such as some special events, news, traffic updates, weather reports, whether there is traffic in a particular route, bridges are closed or not etc. Thus radio is more local than global. Stating a fact, it is very interesting if we see that radio has many characteristics of the news digital world that we all are fans of. In a way, radio acts as your constant companion, with you everywhere.
  2. Radio Advertising is Influential – Radio is often considered a medium to build brand awareness. Careful time placement of an ad can have a real-time impact on your call to action. To add a cherry on top, a live read that offers a personal endorsement by a radio host will add more credibility to your product or service. Recent studies have proved that people are influenced by radio because they feel they are hearing it from one of their friends. And who doesn’t know that referrals are the best type of sales opportunity.
  3. Radio Reaches your Target Audience with Frequency – Advertising becomes successful when it gets repeated. Your target audience will need to hear your ad three to four times in order to respond to your call to action. To keep pace with this type of frequency, radio advertising is usually more cost-effective than any other media platform.
  4. Radio Advertising is Flexible and Immediate – Radio ads and jingles can be created quickly without much delay in production, in short, it does not require much of a hassle to make a radio ad. A script can be created and revised at a short notice. A radio advertising campaign can be made and run within just a week.
  5. Radio Provides a Strong Call to Action – Radio commercials can be scheduled according to a particular part of a day, day, weekdays, thus enabling the advertisers’ message to be delivered close to purchase. Listeners can act on the advertisers call and participate in the sales.

To take advantage of radio advertising, begin your radio advertising journey the smart way, with an independent expert with over 7 years of industry experience. Exopic Media, a Radio Advertising Agency in Chandigarh, is well experienced in Radio advertising and comes up with amazingly effective marketing campaigns that can boost your sales in manifolds.

Radio Advertising Options in Chandigarh

Following are the Radio Advertising Options in Chandigarh that are offered by every radio advertising agency:

  • RJ Mentions: The RJ of the FM channel talks about the advertiser’s brand when conducting the show, and spends about 30-45 sec promoting the brand.
  • Contests: Different forms of games are sponsored by advertisers where the listeners get a chance to win prizes. For example, quizzes & singing competitions. The sponsor has to offer the winner a prize of at least Rs 1500.
  • Studio Shift: Any of the Radio shows can be telecasted outside of a location that can be away from the studio which is usually decided by the brand.
  • Sponsorship Tags: Advertisers have the golden chance to connect the name of their brand to any program or song of the Radio Station for example Title Sponsorship, Powered by or associate sponsorship.
  • Roadblock: Brands searching to advertise can get all the ad spots of Radio stations within a particular time frame.
  • Specials: The brands can wish the audience on important occasions such as Diwali, Eid, Independence Day, etc in order to engage with their audience.
  • Premium Placements: Advertisers can get premium placements at a high cost for a 10 second FCT which is then aired as either the last or the first spot of the break.

Radio Advertising Rates in Chandigarh

Radio Advertising Rates in Chandigarh is priced for each second of the broadcast. So for example: if the rate to advertise on any radio station is given as Rs 250/sec and your advertisement is 15 sec long, the expense for playing your promotion once comes to Rs 250 X 15 = Rs 3,750. Advertising Rate shifts with the time-band i.e., Prime Time – from 7 AM to 12 PM and 5 PM – 11 PM are more expensive than non-prime time and mixed time.

Radio Advertising Agency Contact Number Chandigarh

Exopic Media provides Radio Advertising Services Chandigarh, which can offer the whole list of FM Advertising Channels in Chandigarh.  Radio Advertising Agency Contact Number Chandigarh at +91-7678237402 and we will answer all your queries related to the advertising business in any industry be it, Radio, Television, Print, Ambient media & Digital media advertising. For more details and Radio Advertisement related query, please write to us at Or Follow us on Facebook.

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