Nov 17

Radio Advertising Agency in Kanpur

Radio Advertising Agency in Kanpur – Exopic Media has been in Radio advertising since its inception in India. This is one of the key points why we have undoubted supremacy in the genre of radio advertising. Our team of dedicated employees have an extensive tie-up with the best and top radio stations across the country. We ensure that our team never fail to give our clients the best possible audiences to engage with across the nation. Adding a cherry on the top, these years of exposure and prominence in the industry of placing radio ads have given us hands-on experience and knowledge sufficient to be able to place the ads within a specific time frame with dexterity so as to provide our clients with the best ROI.

Radio Advertising Agency in Kanpur

Radio is considered to be one of the most loved entertainment media to exist by people of all ages. People are entertained by radio and because of this reason many brands choose it as an advertising fuel. Also, in the past years, we have witnessed an upsurge in listening to FM channels, while listening they tend to develop a bond with their favourite station. People become loyal to the station and their favourite programme which provides a great platform to the advertisers to connect with the right set of audience. Irrespective of the product and service one offer, the ad reaches the target audiences with the help of demographics.

The same is done by people at Exopic Media, a radio Advertising Agency in Kanpur by figuring out which radio broadcasting station should be used for promoting particular products and services and at what time of the day, week, month and year. Our team provide a wide range of promotional activities to make your ad a huge hit. Radio advertising will not benefit with only targeting the audience based on geographical areas but also according to their listening preference. Cost efficiency becomes another great reason to choose Radio advertising. Radio Advertising Rates in Kanpur is budget-friendly. Radio advertising is much cheaper than a television broadcast or a print advertisement. Radio gadgets are an affordable medium and the message passed through can easily be understood by masses who don’t know to read and write. Another benefit factor, you don’t need to be continuously present in front of some electronic gadget in order to access it. You can listen to the radio while doing some other daily chores like cooking, cleaning, travelling, and whatnot.

Knowing the Objective of your Ad

Radio advertising becomes successful when listed below major objectives are accomplished:

  • Branding objectives: Their main objective is to build brand recognition and spread awareness about the brand’s products and services to your target audience.
  • Promotional objectives: These are done in order to promote a special event, offer, discounts or promotions.
  • Tactical objectives: These objectives are used when the advertisers want to evoke a sudden response or immediate reaction from the target audience.

Listed below are some of the benefits that you can take from Radio advertising:

  1. Radio gadgets are cheap and portable- Radio is owned by individuals and households. There’s at least one radio in each household. People often access the radio while driving, carrying out household chores, going for picnics, etc.
  2. You don’t have to be literate in order to access radio- The native language of a country is understood by every resident irrespective of their educational qualification. This is where radio advertising become irreplaceable.
  3. Live medium- Like television advertising, radio also is a live medium. The on-air of RJ’s attracts the audience and grabs attention better than print ads.
  4. Flexible: Radio ads are flexible in the sense that changes can be made till the last minute. Ads can be in local, English and native languages.

To grab the most of radio advertising, headstart your radio advertising campaign the smart way, join hands with an independent expert with over 7 years of industry experience. Exopic Media, a Radio Advertising Agency in Kanpur, is well experienced in Radio advertising and comes up with amazingly effective marketing campaigns that can boost your sales in manifolds.

Radio Advertising Options in Kanpur

Following are the Radio Advertising Options in Kanpur that are offered by every radio advertising agency:

  • RJ Mentions: RJ of the FM channel mentions the brand’s name or a particular product of the brand, thus promoting the brand. RJ mentions are about 30-45 sec long.
  • Contests: Different forms of games are sponsored by advertisers where the listeners get a chance to win prizes. For example, quizzes & singing competitions. In a contest, the advertiser has to offer the winner a prize of at least Rs 1500.
  • Studio Shift: Any Radio show can be telecasted outside of a location that can be away from the studio which is usually decided by the brand.
  • Sponsorship Tags: Advertisers gets a golden opportunity to connect the name of their brand with a particular radio program or song. Prefixes and suffixes such as Title Sponsorship, Powered by or associate sponsorship are used in sponsorship tags.
  • Roadblock: If all the ad spots of Radio stations of a particular time frame are bought by a particular brand, it is said to be roadblock.
  • Specials: The brands can wish the audience on important occasions such as Diwali, Eid, Independence Day, etc in order to earn an extra point with their audience.

Radio Advertising Rates in Kanpur

Radio Advertising Rates in Kanpur is priced for each second of the broadcast. So for example: if the rate to advertise on any radio station is given as Rs 250/sec and your advertisement is 15 sec long, the expense for playing your promotion once comes to Rs 250 X 15 = Rs 3,750. The rate of advertising shifts with the time-band i.e., Prime Time – from 7 AM to 12 PM and 5 PM – 11 PM are more expensive than non-prime time and mixed time.

Radio Advertising Agency Contact Number Kanpur

Exopic Media provides Radio Advertising Services Kanpur which can offer the whole list of FM Advertising Channels in Kanpur. Radio Advertising Agency Contact Number Kanpur at +91-7678237402 and we will answer all your queries related to the advertising business in any industry be it, Radio, Television, Print, Ambient media & Digital media advertising. For more details and Radio Advertisement related query, please write to us at Or Follow us on Facebook.

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