Television Advertising Agency in Kanpur – Though recent years have witnessed the days of the rule of Netflix and Youtube and have gained more popularity day by day, it would be a mistake to hear to the pessimist and their assumptions that TV advertising is dead. A study shows that TV advertising is estimated to be held responsible for 95% of all video advertising that is actively viewed, contributing it a reach and mass-media coverage potency that the internet still has a long way to go through.
No other media could replace Television advertising in terms of being the most effective kind of video marketing existing. In this blog, we will let you know about the benefits of TV advertising and why hiring a Television Advertising Agency in Kanpur would make things a lot easy for you. Also, we’ll let you know how TV advertising is something that businesses of all sizes and sectors could make use of.
TV Advertising is not just for Huge Brands
When you think of the advantages of TV advertising, you’ll be more likely to be convinced for sure that it’s something only the big brands, ruling the market will be able to get. Although there’s no denial of the fact that the bigger your investment and audience size, the more you will get in return. However, this does not mean that small and mid-sized businesses won’t benefit from it. They can grab their own division of the reward.
Why Advertise on TV?
There’s no doubt about the fact that TV advertising offers a huge advantage to the business. It can drive profits, sales, build people trust and provide a large scale and reach the target audience section in an ineffective way. TV advertising creates the word of mouth. A number of times you must have heard someone saying, ‘Did you see that TV advertisement of….’ or of another brand/service. This gets more common particularly around festive times when big brands roll out their 30 seconds epics and festive campaigns. There are numerous advantages that TV advertising holds, let’s talk about some of those in detail below.
The Advantages of Choosing TV Advertising
Reach a Larger Audience
No other media has the ability to reach as many people with a single advertisement. TV advertising work wonders at reaching large audiences with great frequency, in a short period of time. Data shows that TV advertising can reach as many as 70% of the target audience in a single day. We’ve stated earlier that TV makes up for over 90% of all types of video advertisement engagement. We are not denying the fact that mobile devices and PC have witnessed a surge day by day, but they are still not as ubiquitous as the TV in the living room. The greatest plus point that TV advertising holds is the opportunity to scale your marketing and reach potentially huge audiences in a fast way with an excellent frequency.
Better at Influencing Customers
Another benefit factor, when compared to other video marketing platforms, TV has the highest engagement rates. On an approximated value, TV advertising adds to more than 35% of all site visitors. Furthermore, data have proved that 60% of sales take place because of the influence caused by TV ads when compared to a 40% of online and social media advertising. TV advertising has an aura of excellent prestige and quality that online marketing platforms haven’t quite reached yet.
Improved Audience Targeting
One of the major benefits that digital marketing has is just how specifically one can target the audience. Online advertising platforms, such as Google, Facebook, Youtube and so on collect cookies and data of how the audience is engaging on their platform. The information collected is basically demographic and location, which enables the advertisers to make ensure that they’re reaching the right people at right time. However, this plus point is not only confined to online marketing. Targeted marketing has been long associated with TV advertising in a way such as advertising at a certain time of the day and on certain channels to make sure that your message is being delivered to the right audience set.
Brand Legitimacy and Trust
One of the important aspects of a successful TV ad campaign is the trust that it builds among the mass. A TV ad that is made of cost, effort, time and planning is built up in order to suit a wide audience. No wonder advertising is quite expensive, but it always pays off because viewers tend to take action to your message. People relate more to TV advertising than any other medium. When we talk about legitimacy and establishing the trust of the audience in your brand, TV does it better than any other advertising platform. Surplus, TV advertising does this to such a wide audience range that brand recognition is guaranteed to increase from a single TV ad campaign. Many of the known brands today once had a modest beginning, but now they are recognised all over and advertising has played a great role in doing so.
TV Advertising Rates in Kanpur
TV Advertisement Cost in Kanpur completely depends on the creative length, selected time band, location and duration of the campaign. The rates are charged per second of airtime, for instance, if the price of TV advertising is mentioned as Rs 700/sec and your ad is 20 sec long, the price for taking part in your ad once will come to Rs 700 X 20 = Rs 14,000. Also, the rates for prime time are contrastingly high than the non-prime time.
Convinced on the Importance of TV Advertising?
Television advertising is the favourite advertising medium among all advertisers because of its creative and interactive nature. It’s every brand’s dream to put their ad on TV. Television advertising enumerates better credibility to a brand. With the video format of ads, advertisers can engage with the shoppers in an exceedingly entertaining way and capture the feelings and sentiments of the people. For an advertiser desirous to reach resolute Pan India, no other advertising medium will work wonders than placing television commercials.
TV Advertising Agency Contact Number Kanpur
TV Advertising Agency Contact Number Kanpur is +91-7678237402,you can call on this number and our team will answer all you queries and also know about TV Advertisement Rate Card Kanpur. Exopic Media is a Television Advertising Agency in Kanpur that has the most effective and lowest advertisement cost. With our tie-up with over 1000 TV channels across India, we assure you of providing the best-discounted advertising rate when placing an advertisement on Television through Exopic Media. You can contact us for the most effective discounts for TV ads and to execute your Television ad blitz smoothly. For more latest updates follow us on Facebook.