Radio advertising Cost: Advertising on Radio is a fantastic way to grow your business, revenue, and brand awareness. If you are among the people who are interested in finding out the basics of radio advertising and common challenges such as which station to choose, radio advertising cost, which ad format to choose or simply how to begin with radio advertising, you have our back. In this guide, we will equip you with relevant information that will ensure success in your radio advertising journey.
A Guide to Rates for Radio Advertising in India
In Radio advertising, advertisers pay commercials radio stations for airtime and in exchange, the station broadcasts the advertiser’s commercial to its audience. Radio advertising can be called word of mouth advertising. It is a medium that attracts us through sound.
Radio advertising rates in India
The rates are charged for each second of the broadcast appointment. So for instance: if the rate to advertise on any radio station is given as Rs 250/sec and your advertisement is 10 sec long, the expense for playing your promotion once comes to Rs 250 X 10 = Rs 2,500. Advertising Rate shifts with the time band and is straightforwardly corresponding to the range. Prime Time i.e, from 7 AM to 12 PM and 5 PM – 11 PM are more expensive than non-prime time and mixed time. In any case, on the off chance that you think about the range during these hours, the expense per reach comes down, making it simple for the Radio planning organization to include it into the plans. Exopic Media is the best radio advertising agency which gives discounted rates for Radio advertising. For example, Exopic Media offers you the Best Radio advertising rates in India, the ads can be purchased for. The radio advertising rates can be illustrated as per the table given below:
|Radio Channel||Frequency||Time Band||Rate per 10 sec||Spot per day||Campaign Duration (Days)||Total Cost for 10 days/ 10 Sec (INR)|
|Radio city||91.1 FM||850||10||10||85000|
|Red FM||93.5 FM||1000||10||10||100000|
|Radio Mirchi||98.3 FM||1110||10||10||111000|
|Big FM||92.7 FM||850||10||10||85000|
|Radio One||94.3 FM||700||10||10||70000|
|Ishq FM||104.8 FM||525||10||10||52500|
|Radio Nasha||107.2 FM||550||10||10||55000|
|FM Gold||106.4 FM||380||10||10||38000|
|FM Rainbow||102.6 FM||300||10||10||30000|
Being one of the leading radio advertising agencies in India, Exopic Media is well known for providing Best Radio advertising rates in India. Be it the number of people listening to your ad, demographic of the radio station’s audience, demand for an ad spot, special events, we give excellent price to quality ratio. Tap into the enormous potential to reach millions of people in one go at Best Radio advertising rates in India. Build your brand reputation, increase brand reputation and maximize your ROI with Exopic Media.
Types of Radio Advertising
Radio advertisements are called spots, and brands buy these spots to place their advertisements. Various types of ad spots are available that you can choose from. You need to find the best one which would suit your advertising campaign. Let’s see a few types:
Radio Live Read
In a live read, the RJ reads out the ad live on air. Listeners who are already familiar with the RJ’s voice are more likely to engage with the advertisement. This type of advertisement helps your brand to stand out from the crowd, shining a spotlight on your ad message.
Radio Sponsorship ad
This type of advertisement suits the best to people looking for an ultra-fine approach to their ad message. Brands can choose to sponsor any regular program of the station. The advantages of sponsorship ads are the following:
- High Engagement: Sponsored ads call for high engagement, especially when competition is sponsored by a brand. Audiences are encouraged to take part and stand a chance of winning cash prizes or other forms of rewards.
- Reach: In most cases, sponsored ads are placed first in the commercial breaks which means your advertisement is more likely to be heard by the listeners before they switch to another station.
There is something that builds credibility about hearing other people’s experience with a product or service. Radio Testimonial ads are the same, people share real-life experience with a product or service. As humans, we don’t feel comfortable trying something new, thus using testimonial advertisements makes the listening audience more receptive and builds trust for the brand.
Radio Straight Read
This type of advertisement focuses on the benefits of using a product or a service from a brand. These advertisements inform the listening audience how they can get in touch with your brand, make a purchase, where they can visit you, or contact details. They are generally in a monologue format.
Reasons why you should consider Radio advertising for your brand
Listed below are few benefits of advertising with radio:
Selective Targeting: Each radio station already has a fixed demographic and market segment. By choosing the station, you can lock in your potential customers and increase the frequency of delivering the ad message.
Increased Frequency: Advertising in radio successfully works with frequency and reaching your audience repeatedly. Radio is considered the best medium to build brand awareness. With people listening to the same station, you will be able to impact the same people often.
Memorable: Sound is considered to be more effectively stored in your memory than written texts. This is the reason why brands go for creating a jingle for their product or service so that the audience can associate the jingle with the product/service. Thus, radio advertising works the best for brand recognition.
Cost effective: Radio advertising requires less cost compared to other types of media platforms. Television or print ads can reach up to hundreds of thousands for video equipment, actors, models, editors and designers. Advertising in radio requires fewer resources while being able to reach a specific target audience.