Sep 21

TV Advertising Rates in India

TV Advertising in India – Television was first seen in America in the year 1950 and its impact was such that within a decade it spread all over the European countries, Canada, Australia and Japan. In our country, India, it was first commissioned in 1949 as an experiment. The TV commercials started in 1976. Television telecasting is the perfect synchronization of sounds, light, motion, colour and immediacy. Earlier transmitting stations in India were known as Doordarshan Kendras. In India, transmission in colour started in 1982 and with is TV advertising in India was born.

TV Advertising Rates in India

No other media platform could compete with the reach that Television advertising provides. Watching TV continues to be one of the popular media to pastime, and entertainment especially now when the world is hit by a pandemic. Tv advertising caters to huge business profit. Television commercials help drive market share, people across the world trust TV and advertising on it provides a large scale reach to advertisers. Just imagine,  it’s a winter evening, and the whole family is cozying, taking sips of coffee and eating some snacks around the television to watch their favourite TV show or movie, what more would be a perfect time to advertise than this.

National News Channels Advertising Rates (FCT)

News Channels (National) Type Time Band Net Rate (Per Second)
NDTV (English) FCT 0600-2400 290
Times Now (English) FCT 0600-2400 390
CNN FCT 0600-2400 290
India Today (English) FCT 0600-2400 190
Republic TV (English) FCT 0600-2400 276
AAJ Tak (Hindi) FCT 0600-2400 600
NDTV (Hindi) FCT 0600-2400 125
News 18 India (Hindi) FCT 0600-2400 380
Republic Bharat (Hindi) FCT 0600-2400 350
TV9 Bharatvarsh (Hindi) FCT 0600-2400 320
Times Now (Hindi) FCT 0600-2400 350
News 24 (Hindi) FCT 0600-2400 120
News Nation (Hindi) FCT 0600-2400 120
ABP News (Hindi) FCT 0600-2400 350
Zee Wion (English) FCT 0600-2400 120
Zee News (Hindi) FCT 0600-2400 350
India TV (Hindi) FCT 0600-2400 440

Business Channels Advertising Rates

Business Channels (National) Type Time Band Net Rate (Per Second)
CNBC Awaaz (Hindi) FCT 0600-2400 240
CNBC TV 18 (English) FCT 0600-2400 350
Zee Business (Hindi) FCT 0600-2400 170
ET Now (English) FCT 0600-2400 260
ET Now Swadesh (Hindi) FCT 0600-2400 140
NDTV Profit (English) FCT 0600-2400 200

Regional News Channels Advertising Rates

News Channel (Regional) Type Time Band Net Rate (Per Second)
ABP Majha (Maharastra) FCT 0600-2400 120
ABP Ananda (Bengal) FCT 0600-2400 220
ABP Ashmita (Gujarat) FCT 0600-2400 50
News18 (Odia) FCT 0600-2400 20
News18 Assam FCT 0600-2400 20
News18 Bh-JH FCT 0600-2400 50
News18 UP-UK FCT 0600-2400 50
News18 MP-CG FCT 0600-2400 45
News18 Pb-HR FCT 0600-2400 50
News18 RJ FCT 0600-2400 60
News18 J&K FCT 0600-2400 45
News18 Bangla FCT 0600-2400 50
New 18 Kerala (Malayam) FCT 0600-2400 20
News18 Kannada FCT 0600-2400 45
News18 Lokmat (Marathi) FCT 0600-2400 60
News18 (Gujrati) FCT 0600-2400 65
New 18 Tamilnadu (Tamil) FCT 0600-2400 50
Zee Taas (Maharastra) FCT 0600-2400 75
Zee Kalak (Gujarat) FCT 0600-2400 40
Zee Ghanta (Bangla) FCT 0600-2400 90
Zee Kannada FCT 0600-2400 40
Zee BH-Jh FCT 0600-2400 55
Zee RJ FCT 0600-2400 45
Zee UP-UK FCT 0600-2400 40
Zee MP-CG FCT 0600-2400 45
Zee PB-HP_HR FCT 0600-2400 45
Zee Salam (Urdu) FCT 0600-2400 50
TV9 Kannada FCT 0600-2400 220
TV9 Marathi FCT 0600-2400 120
TV9 Telgu FCT 0600-2400 190
TV9 Bangla FCT 0600-2400 80
TV9 Gujrati FCT 0600-2400 65

National GEC Channels Advertising Rates

GEC (National) Type Time Band Net Rate (Per Second)
Star Plus FCT 0600-2400 2100
Colors FCT 0600-2400 2400
Sony SAB FCT 0600-2400 2500
Sony Entertainment FCT 0600-2400 2600
Zee TV FCT 0600-2400 2500

National News Channels Advertising Rates (L Band)

News Channels (National) Type Time Band Net Rate (Per L Band)
AAJ Tak (Hindi) L Band 0600-2400 18000
NDTV (Hindi) L Band 0600-2400 4000
News 18 India (Hindi) L Band 0600-2400 4500
Republic Bharat (Hindi) L Band 0600-2400 5500
TV9 Bharatvarsh (Hindi) L Band 0600-2400 4500
Times Now (Hindi) L Band 0600-2400 6000
News 24 (Hindi) L Band 0600-2400 2500
ABP News (Hindi) L Band 0600-2400 4500
Zee News (Hindi) L Band 0600-2400 4500
India TV (Hindi) L Band 0600-2400 12000
CNBC Awaaz (Hindi) L Band 0600-2400 6000
CNBC TV 18 (English) L Band 0600-2400 11000
Zee Business (Hindi) L Band 0600-2400 2500

National News Channels Advertising Rates (Aston Band)

News Channels (National) Type Time Band Net Rate (Per Aston Band)
AAJ Tak (Hindi) Aston Band 0600-2400 15000
NDTV (Hindi) Aston Band 0600-2400 3500
News 18 India (Hindi) Aston Band 0600-2400 3000
Republic Bharat (Hindi) Aston Band 0600-2400 3000
TV9 Bharatvarsh (Hindi) Aston Band 0600-2400 4000
Times Now (Hindi) Aston Band 0600-2400 5000
News 24 (Hindi) Aston Band 0600-2400 2000
ABP News (Hindi) Aston Band 0600-2400 4000
Zee News (Hindi) Aston Band 0600-2400 3500
India TV (Hindi) Aston Band 0600-2400 NA
CNBC Awaaz (Hindi) Aston Band 0600-2400 4500
CNBC TV 18 (English) Aston Band 0600-2400 6000
Zee Business (Hindi) Aston Band 0600-2400 1700

National News Channels Advertising Rates (Scroller)

News Channels (National) Type Time Band Net Rate (Per Day)
AAJ Tak (Hindi) Scroller 0600-2400 30000
NDTV (Hindi) Scroller 0600-2400 10000
News 18 India (Hindi) Scroller 0600-2400 NA
Republic Bharat (Hindi) Scroller 0600-2400 NA
TV9 Bharatvarsh (Hindi) Scroller 0600-2400 17000
Times Now (Hindi) Scroller 0600-2400 NA
News 24 (Hindi) Scroller 0600-2400 10000
ABP News (Hindi) Scroller 0600-2400 25000
Zee News (Hindi) Scroller 0600-2400 15000
India TV (Hindi) Scroller 0600-2400 23000
CNBC Awaaz (Hindi) Scroller 0600-2400 55000
CNBC TV 18 (English) Scroller 0600-2400 35000
Zee Business (Hindi) Scroller 0600-2400 5500

Music Channels Advertising Rates (FCT)

Music Channels Type Time Band Net Rate (Per Second)
9XM & 9XM Jalwa FCT 0600-2400 150
B4U Music FCT 0600-2400 120
Zing FCT 0600-2400 100
MTV FCT 0600-2400 190
Zoom FCT 0600-2400 190
B4U FCT 0600-2400 110

Movie Channels Advertising Rates (FCT)

Movie Channels Type Time Band Net Rate (Per Second)
Zee Classic FCT 0600-1200 60
FCT 1200-1800 80
FCT 1800-2400 100
Zee Classic FCT 0600-1200 70
FCT 1200-1800 90
FCT 1800-2400 110
Zee Action FCT 0600-1200 70
FCT 1200-1800 90
FCT 1800-2400 120
Zee Action FCT 0600-1200 80
FCT 1200-1800 100
FCT 1800-2400 130
B4U Bhojpuri FCT 0600-2400 170
Channels Type Start Time Net Rate (Per Second)
Zee Bollywood FCT 07:00 110
FCT 09:00 180
FCT 12:00 260
FCT 15:00 30
FCT 18:00 340
FCT 21:00 400
FCT 06:00 120
FCT 09:00 240
FCT 12:00 300
FCT 15:00 340
FCT 18:00 380
FCT 21:00 500
Channels Type Start Time Net Rate (Per Second)
&Pictures SD FCT 08:00 200
FCT 11:00 320
FCT 14:00 420
FCT 17:00 450
FCT 20:00 600
FCT 08:00 230
FCT 11:00 540
FCT 20:00 680
Channels Type Start Time Net Rate (Per Second)
Zee Cinema FCT 06:00 250
FCT 10:30 650
FCT 13:30 700
FCT 16:00 720
FCT 20:00 1250
FCT 07:30 550
FCT 10:30 950
FCT 13:30 1100
FCT 17:00 1200
FCT 20:00 1450
FCT 10:30 1350
FCT 13:00 1350
FCT 20:00 1500

Sports Channels Advertising Rates (FCT)

Sports Channels Type Time Band Net Rate (Per Second)
Star Sports1 FCT 0600-2400 300
Star Sports2 FCT 0600-2400 300
Sony Ten1 FCT 0600-2400 300
Sony Ten3 FCT 0600-2400 300


GST @ 18% over the net rate

Payment Term: 100% Advance

Prime Time Charges Are Different from The Above

Video Ad to be provided by client

The above mentioned rates may change during festival times or due high demand of inventory

TV advertising rates depend on how suitable the audience is to the potential advertiser. For instance, a TV show with a female audience will be more suitable for brands that sell products that are primarily of women concern. Also, viewers demographics, time, channel and the location in which ads airs too play a major role in the advertising rate. Now let’s see some of the major factors that affect TV Advertising Rates in India:

  1. Channel of the TV Show or the Channel Itself: Popular TV channels and TV shows will charge more for their advertising spots.
  1. Demographics of Viewers: Advertisers want their ads to reach the audience that spends money. Mostly, the preferred age group by advertisers is 25-55 years, as people within this demographic are employed and can spend bucks to make a purchase.
  1. Live Viewership: Advertisers need to pay more for the programs that are going live. Placing an advertisement during sports matches, singing, dance or cooking competitions will cost more than the typical TV shows.
  1. Time Selection: Primetime ad spots rates are usually higher than other slots. In India, the time around 7 pm to 11 pm is the prime time in regards to Television. The audience engagement is high during this time slot and hence it is considered to be the best time to advertise.
  1. Geographical Location: People living in metro cities tend to spend more money as compared to people living in other areas/cities. Advertisers pay more for placing their advertisements in big cities.
  1. Length of the Ad: The length of your TV advertisement will greatly impact the cost of broadcasting expenses. The cost for a short ad, say for 10 seconds, will cost a lot less than a 60-second time slot.

Types of Television Commercials 

In the broad category, there are two types of television advertising, sponsored programmes and announcements.

Sponsored Programmes 

Sponsored programmes are films, series or daily soaps that are sponsored by the advertisers. Advertisers can take advantage by advertising their product or service during the show. The benefits of sponsored programmes are:

  • It builds the perfect image of the advertising house and its product. Sponsoring programmes works the best for brands that want to make their place in the industry. It makes the people recall your brand name and in some cases, the programmes are often synonymised by the brand.
  • Advertisers get the liberty to design the programme content in a way that suits their product or service the best.

Announcements or the Typical TV Ads

An announcement is a kind of advertisement that is presented to the audience between the programme. It is the typical ad that we all are familiar with. Advertisers pay only for the duration of the advertisement and its frequency. A crowd of advertisers go for this type of Tv commercial. These ads are mostly regarded by the advertisers because

  • This type of ad becomes very handy when you talk in terms of money. Advertisers can save bucks by going for this type of advertisement. Even small business owners can go for this type of advertising.
  • These ads are brief. The maximum duration of these ads is 15 seconds. Within this short span, it becomes easy to convey the message as viewers won’t get bored of 10 to 15 seconds of an ad. Also, it costs less than sponsoring a whole show or programme.

Advantages and Disadvantages of TV Advertising

When thinking of TV advertising, a good start will be to be through with its pros and cons. Advantages include the likelihood a TV ad will maximize sales with greater audience engagement, the ability to pair visuals, sound and narrating emotions, and reaching a nationwide large audience, whereas disadvantages may include, the need to entertain the audience and hooking them up to watch your ad, the tendency for people to not pay attention during commercials, also difficulty in tracking the success of the advertisement.

TV Advertising Advantages 

  • Tv advertising covers a very large and wide audience
  • Gives you an opportunity to advertise Nationwide
  • Keeping the audience engaged with the ability to tell a story that isn’t possible in print or text
  • Ideal for brands or services that want to stay top in trend and in the mind of the people

Disadvantages of TV Advertising 

  • It may happen that people are tuned in, but that doesn’t mean they’re paying attention to your commercial
  • It becomes difficult to track and measure performance. Also, checking the success of the ad campaign takes time, you can get the results in real-time.
  • Requires a large upfront investment, which makes it a challenging marketing strategy for beginners

Ad Options on Television

Advertisements on Television are played both throughout the break or during the content being played. Some of the famous advertising options available for TV are:

  1. Video Ads: Video ads are broadcasted during the ad breaks. The least duration for a particular video ad is 10 seconds and can be increased by 5.
  1. L Bands: Aston Bands are basically thin horizontal strips that appear during programs at the end of the TV screen. The duration of Aston Band per exposure is 10 seconds. You can choose the number of Aston Bands per day and the total number of days you would prefer to advertise. Prices are in accordance with the time band chosen.
  1. Brand Integrations: Some programs are sponsored by brands. The program integrates the brand name or products or services offered by the brand while being on air.

Moving onto the Big Question, How Much does it cost for an Advertisement on TV?

TV Advertising Costs completely depends on the creative length, selected time band, location and duration of the campaign. The rates are charged per second of airtime, for example, if the Cost of TV advertising is mentioned as Rs 500/sec and your ad is 10 sec long, the cost for playing your ad once will come to Rs 500 X 10 = Rs 5,000. Also, the rates for Prime Time are contrastingly higher than the non-prime time.

TV Advertising Contact Number India

TV Advertising Contact Number India at +91-8860007875 and we will answer all your queries related to the advertising business in any industry be it, Radio, Television, Print, Ambient media & Digital media advertising. For more details about Tv Advertising Cost and TV advertisement related query, please write to us at or Follow us on Facebook for latest updates.

Television advertising is the favourite advertising medium among all advertisers. It is every brand’s dream to place their ad on TV. Television advertising enumerates better credibility to a brand. With the video format of ads, one can engage with the customers in a very entertaining way and connect to the sentiments and emotions of the people. For an advertiser wanting to reach out to Pan India, no other advertising medium works more effective than Television commercials.

Now that you are familiar with the television advertising industry, let us tell you where you can find the best TV Advertising Rates. With more than 7 years of involvement with advertising, advanced showcasing and inventive solutions, Exopic Media is generally perceived as one of the main advertising organizations in India. Exopic Media is a Television advertising agency that provides the best and lowest advertising rate for TV commercials to our clients. With our tie-up with more than 1000 TV channels across India, we assure you of providing the best-discounted advertising rate when placing an ad on Television through Exopic Media. You can contact us for the best discounts for TV ads and to execute your Television advertising campaign smoothly.

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