Television Advertising Agency in Pune – There’s no doubt about the fact that TV advertising offers a huge advantage to the business. It can drive profits, sales, build people trust and provide a large scale and reach the target audience section in an ineffective way. TV advertising creates the word of mouth. A number of times you must have heard someone saying, ‘Did you see that TV advertisement of….’ or of another brand/service. This gets more common particularly around festive times when big brands roll out their 30 seconds epics and festive campaigns. There are numerous advantages that TV advertising holds, let’s talk about some of those in detail below.
The Pro and Cons of TV ads
Like every marketing technique, Tv advertising too has its own share of advantages and disadvantages. Going for TV advertising is ultimately basing your decision on your own resources and advertising goals but considering the following pros and cons are important too.
Pros of TV Ads
- Tv advertising provides a multiple sense of ad experience, i.e, viewers hear, see and read the advertisement. Viewers get captivated by the advertisement and their sense organs act as a medium for them to evoke their sentiments and feeling towards the ad. TV has the highest engagement rates. On an approximated value, TV advertising adds to more than 35% of all site visitors. Furthermore, data have proved that 60% of sales take place because of the influence caused by TV ads when compared to a 40% of online and social media advertising. TV advertising has an aura of excellent prestige and quality that online marketing platforms haven’t quite reached yet.
- Tv ads offer a wide coverage range. Tv as an advertising medium reaches a lot of people. One of the major benefits that digital marketing has is just how specifically one can target the audience. Online advertising platforms, such as Google, Facebook, Youtube and so on collect cookies and data of how the audience is engaging on their platform. The information collected is basically demographic and location, which enables the advertisers to make ensure that they’re reaching the right people at right time. However, this plus point is not only confined to online marketing. Targeted marketing has been long associated with TV advertising in a way such as advertising at a certain time of the day and on certain channels to make sure that your message is being delivered to the right audience set.
- TV ads permits a brand to build a brand identity and expand your brand awareness. They provide you with an opportunity to be creative and attach a personality to your company or product. One of the important aspects of a successful TV ad campaign is the trust that it builds among the mass. A TV ad that is made of cost, effort, time and planning is built up in order to suit a wide audience. No wonder advertising is quite expensive, but it always pays off because viewers tend to take action to your message. People relate more to TV advertising than any other medium. When we talk about legitimacy and establishing the trust of the audience in your brand, TV does it better than any other advertising platform. Adding to it, TV advertising does this to such a wide audience range that brand recognition is fully guaranteed to increase from a single TV ad campaign. Many of the known brands today once had a modest beginning, but now they are recognised all over and advertising has played a great role in doing so.
Cons of TV Ads
- Tv ads are expensive, in fact, costs more than any other marketing platform. Tv advertising depends on networks charge for airtime, hiring scriptwriters, actors, producers, making sets and props and editors can add up, too.
- TV ads are way too difficult to make changes. Unlike display ads, social media posts, or even print ads, you can’t just expect to hop in and make changes. In order to do so, you will need to re-setup the whole stage with props, bring back the actors, etc. So, even for making a bit of change, you will again have to pay for the costs.
- TV ads can be avoided or skipped. Even though your audience is attentive and fully focused while watching TV, they might choose to skip over or ignore the commercials played, they might switch over to another channel. Also, with the latest streaming platforms like Netflix and YouTube, TV ads can be entirely eliminated if a viewer so chooses.
- TV ads can’t be targeted like any other marketing channels. However,one gets a chance to choose to run an ad campaign on different broadcasting channels and at different time during day and night that reach your audience.
TV Advertising Rates in Pune
TV Advertisement Cost in Pune completely depends on the creative length, selected time band, location and duration of the campaign. The rates are charged per second of airtime, for instance, if the price of TV advertising is mentioned as Rs 700/sec and your ad is 20 sec long, the price for taking part in your ad once will come to Rs 700 X 20 = Rs 14,000. Also, the rates for prime time are contrastingly high than the non-prime time.
Convinced on the Importance of TV advertising?
Television advertising is the most favourite advertising medium among all advertisers because of its creativity and the interactive nature it possesses. Honestly speaking it’s the dream of every brand of placing their ad on Television. Television advertising enumerates better credibility to a brand. Because of the video format of ads, advertisers get an opportunity to engage with the shoppers in an exceedingly entertaining way and get hold of the feelings and sentiments of the people. For an advertiser wishful to reach resolute Pan India, no other advertising medium will work magic than going for television commercials.
TV Advertising Agency Contact Number Pune
TV Advertising Agency Contact Number Pune is +91-7678237402, you can call on this number and our team will answer all you queries and also know about TV Advertisement Rate Card Pune. Exopic Media is a Television Advertising Agency in Pune that has the most effective and lowest advertisement cost. With our tie-up with over 1000 TV channels across India, we assure you of providing the best-discounted advertising rate when placing an advertisement on Television through Exopic Media. You can contact us for the most effective discounts for TV ads and to execute your Television ad blitz smoothly. For more latest updates follow us on Facebook.