How Much Does it Cost to Advertise on Times Now? Why Should you Advertise on Times Now English News Channel?
Times Now Advertising Agency in India – Times Now is Times Group’s English News channel that covers both national and global news. Times Now was launched in 2006 and is the main English-News channel today. Times Now has got one of the greatest viewership among other English News channels as indicated by the BARC viewership information. One can promote either on the All India Feed of Times Now or in the provincial feed of Times Now for a geo-focused approach towards marketing and advertising.
What Are The Times Now Advertising Rates?
The prices are for per second of airtime. For example, if the rate to advertise on Times Now is mentioned as Rs 400/sec and your advertisement is at least 10 seconds long, then the rate for playing your ad for one time on Times Now will be Rs 400 X 10 = Rs 4,000. The advertising rates for Times Now is per the timeband which is directly equivalent to the reach. The Prime Time in the News category starts from 6 pm and ends at 10 pm whereas 9 pm to 10 pm is also known as Super Prime Time. The prices for Prime Time and Super Prime Time in Times Now are contrastingly high when compared to the Non-prime Time. But, if you want to consider the reach during these particular hours, then the price per reach decreases, which makes it easy for the TV planning company to add it into the plans.
Why One Should Advertise on Times Now?
The cost to advertise on Times Now is one of the lowest when it comes to other news channels in India. Its popularity and reputation in the Hindi belt make advertising and marketing on Times Now an important part of a particular Television campaign. The Times Now has many well-known and famous programmes and Television anchors. Because of these two particular reasons, the engagement of viewers is pretty high with the channel. The Times Now is also accessible through its online portal known as Times Now Live TV. Exopic Media is an authorized advertising company that will assist you when it comes to planning and buying ad spots in Times Now at the lowest prices.
How Does Advertising on Times Now Works?
The advertisements on Times Now are played during the break as well as when the content is being played on the Television. There is more creative freedom when playing ads during the break, whereas the messaging needs to be grouped with the content when selecting advertising options during the content. Some of the famous advertising options available on Times Now are as followed:
a) Video Ads – These are shown during the ad breaks. The duration for a video advertisement is a minimum of 10 seconds and can be increased by 5 if needed.
b) L Bands – These are also known as Aston Bands, these are thin strips that are shown during a program at the end of the TV screen. The Aston Band duration is 10 seconds per exposure. You can choose the number of Aston Bands per day and the total number of days you would want to be advertised. The Prices are per the time band you decide.
c) Brand Integrations – These are custom media options that are available to you for a flexible approach and are created based on your advertising budget and goal.
How Does The Pricing Works?
- The rates are according to the creative length, the time band you select and the duration of the campaign you decide.
- The premium charges are applicable for particular targeting programmes, the crunched time bands, and spot positioning.
What is The Proof of Execution?
- Log Report: The Tentative log timings are shared on a daily basis with the client so that they can view their Ads live.
- Telecast Certificate: When the campaign comes to an end, the TV channel will provide a Broadcast Certificate with the exact timings of the Ads aired. The Telecast Certificate is usually generated on the last date of every month.
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