Television Advertising Agency in Lucknow – Though online video streaming services, from Netflix to Youtube, are much in rage these days and have more eyeballs by the day, it would be a mistake to listen to the cynic and their hyperbole that TV advertising is dead. TV advertising is held responsible for 95% of all video advertising that is actively viewed, contributing it a reach and mass-media coverage potency that the internet still has a long time to catch up with.
Television advertising continues to be the most effective kind of video marketing existing. In this blog, we’re going to look at the benefits of TV advertising and why hiring a Television Advertising Agency in Lucknow would make things easy for you. Also, we’ll let you know how TV advertising is something that businesses of all sizes and sectors could tap into.
TV Advertising is not just for Huge Brands
When you count the advantages of TV advertising, you’ll be more likely to think for sure that it’s something only the biggest brands will be able to get full mass-media reach. Although there’s no denying the fact that the bigger your budget and audience, the more you will get in return. However, this does not state that small and mid-sized businesses won’t benefit from it. They can reap their own shares of the reward.
Why Advertise on TV?
TV advertising offers a huge advantage to the business. It can drive profits, sales, maximise people trust and provide a large scale and reach. TV creates the word of mouth. A number of times you must have heard people saying, ‘Did you see that TV advertisement of….’ or of another brand/service. Particularly around festive times when big brands roll out their 30 seconds epics and festive campaigns. There are numerous advantages of TV advertising, let’s talk about some of those in detail below.
The Advantages of choosing TV Advertising
Reach a Larger Audience
In other media can allow you to reach as many people with a single advertisement. TV advertising work wonders at reaching large audiences with great frequency, in a quick way. TV advertising can reach as many as 70% of the target audience in a single day. We’ve earlier mentioned that TV makes up for over 90% of all types of video advertisement engagement. There is no denial of the fact that mobile devices and PC use are increasing day by day, but they are still not as ubiquitous as the TV in the living room. The greatest strength that TV advertising offers is the opportunity to scale your marketing and reach potentially huge audiences in a fast way with excellent frequency.
Better at Influencing Customers
Another advantage, when compared to other video marketing platforms, TV still offers the highest engagement rates available. On an estimated value, TV advertising contributes to more than 35% of all site visitors. Furthermore, studies and research have shown that 60% of sales take place because of the influence caused by TV ads compared to a 40% of online and social media advertising. TV advertising has the air of excellent prestige and quality that online marketing platforms haven’t quite reached yet. This is the perception because anyone can advertise on the internet, while TV is considerably more exclusive which is true in some sense.
Improved Audience Targeting
One of the major advantages that digital marketing has is just how specifically one can target the audience. Online advertising platforms, such as Google, Facebook, Youtube and so on collect more cookies and data on how their audience engages on their platform. The information collected is of demographic and location, which enables the advertisers to make sure that they’re reaching the right people at right time and as frequently as possible when marketing on those platforms. However, this strength is not only confined to online marketing. Targeted marketing has been long connected with TV advertising in a way such as advertising at a certain time of the day and on certain channels to make sure that your message is being delivered to the right audience. You can target an audience based on gender, age and also based on their socio-demographic profile.
Brand Legitimacy and Trust
One of the important aspects of a successful TV ad campaign is the trust that it builds. An ad that is made of cost, effort, time and planning is build up in order to suit a wide audience. No wonder advertising is quite expensive, but it is always worth it because viewers tend to take action to your message. People engage more in TV advertising than any other medium. When it comes to legitimacy and establishing the trust of the audience in your brand, TV does it better than any other media platform. Adding to it, TV advertising does this to such a wide audience range that brand recognition is guaranteed to increase after running a single TV ad campaign. Many of the known brands today once had a modest beginning, but now they are recognised all over and advertising has played its part well in doing so.
TV Advertising Rates in Lucknow
TV Advertisement Cost in Lucknow completely depends on the creative length, selected time band, location and duration of the campaign. The rates are charged per second of airtime, for instance, if the price of TV advertising is mentioned as Rs 550/sec and your ad is 10 sec long, the price for taking part in your ad once will come to Rs 550 X 10 = Rs 5,500. Also, the rates for prime time are contrastingly high than the non-prime time.
Convinced on the Importance of TV advertising?
Television advertising is the favourite advertising medium among all advertisers because of its creative and interactive nature. It’s every brand’s dream to put their ad on TV. Television advertising enumerates better credibility to a brand. With the video format of ads, advertisers can engage with the shoppers in an exceedingly entertaining way and capture the feelings and sentiments of the people. For an advertiser desirous to reach resolute Pan India, no other advertising medium will works wonders than placing television commercials.
TV Advertising Agency Contact Number in Lucknow
TV Advertising Agency Contact Number Lucknow is +91-7678237402, you can call on this number and our team will answer all you queries and also know about TV Advertisement Rates Card Lucknow. Exopic Media is a Television Advertising Agency in Lucknow that has the most effective and lowest advertisement cost. With our tie-up with over 1000 TV channels across India, we assure you of providing the best-discounted advertising rate when placing an advertisement on Television through Exopic Media. You can contact us for the most effective discounts for TV ads and to execute your Television ad blitz smoothly. For latest updates follow us on Facebook.